For years the standard advice was simple: run a reverse image search, and if your match’s photos turn up under a different name, you’ve found a scammer. That still catches plenty of fake profiles. But image generators now let anyone create a convincing face that has never existed, so a search can come back empty even when the person is entirely made up. This guide explains what an empty result means, the visual clues that still help, and the checks that work regardless of where a photo came from. Start with the photo check above, then read on.
Why a blank search result isn’t proof
A reverse image search looks for copies of a picture that already exist online. A stolen photo usually has copies; an image made by an AI tool a few minutes ago has none. The FBI has warned that criminals use generative AI to create realistic images for fictitious social media profiles in romance, investment and other fraud (FBI IC3). So read a blank result as “unknown”, not “verified”.
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Visual clues worth checking
- Hands and fingers. Extra, missing or merged fingers, or hands that bend oddly around objects.
- Ears, teeth and eyes. Earrings that don’t match, teeth that blur into one strip, or reflections in the eyes that don’t agree with each other.
- Hair and edges. Strands that melt into the background, or a too-smooth outline around the head.
- Background. Warped door frames, signs with nonsense lettering, people in the distance with distorted faces.
- Skin and lighting. Very smooth, airbrushed skin, or shadows that fall in different directions.
- Consistency across photos. The same “person” with a slightly different nose, hairline or eye colour in each picture.
The FBI lists similar giveaways for AI images and video, including distorted hands or feet, unrealistic teeth or eyes, and odd shadows (FBI IC3). None of these is proof on its own, and image tools keep improving, so use them as prompts to look harder.
Checks that work whatever the photo source
- A live video call. Ask for a short call early. Repeated excuses are a bigger warning sign than any photo detail. Our guide on checking a match is real covers the common excuses and how fake video calls work.
- A specific, fresh photo. Ask for a picture with something you choose, such as a hand-written note with today’s date. Watch for delays, refusals or a picture that looks oddly perfect.
- Their phone number or email. Check any contact details they’ve given you using the phone or email tabs above.
- Does the story hold together? Job, age, location and family details should stay the same from week to week.
- Money is the line. Any request for money, gift cards, crypto or an investment tip means stop, whatever the photos look like (FTC).
If you think the profile is fake
- Stop replying and don’t send money or share personal details.
- Report the profile in the app or site, and block it.
- Keep screenshots of the profile and chats.
- If you’ve paid, contact your bank or card provider straight away, then see our guide for people who sent money to a romance scammer.
Where to report it
- US: ReportFraud.ftc.gov and the FBI’s IC3.
- Australia: Scamwatch.
- UK: Action Fraud (or Report Fraud in Scotland via Police Scotland 101).
- Canada: the Canadian Anti-Fraud Centre.
- New Zealand: Netsafe.
ImposterWatch Personal (US$9/month, cancel anytime) includes AI-powered romance checks that look at a match’s photos, details and messages together.
Questions
My match’s photos don’t appear anywhere online. Does that mean they’re genuine?
No. It only means those exact images haven’t been posted publicly. Genuine private photos and newly generated AI images both give a blank result, so you need other checks too.
Can AI make a whole set of photos of the same fake person?
Yes. Image tools can produce many pictures of one invented face in different outfits and places. Look for small changes in the face, hairline, moles or teeth between photos.
Is a video call still a good test?
It’s still one of the best simple checks, but the FBI warns that criminals can use AI to fake video chats. Ask them to do something unscripted, like turn side-on or pass a hand in front of their face, and keep up your other checks.
Are there apps that can detect AI photos for sure?
No tool is perfect. Treat any detector as one clue among several, alongside the story, the pressure and any request for money.
What if the photos are real but stolen from a real person?
That’s still very common. A photo check is designed to find those, so it’s worth running even if you suspect AI.
Unsure about a match’s photos?
Start with the photo check at the top of this page, then ask for a live video call before you share more. ImposterWatch Personal (US$9/month, cancel anytime) adds AI-powered checks, breach alerts for up to three email addresses and account recovery help.
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General information only, not legal or financial advice. ImposterWatch is operated by Cloud Investments FZE (UAE) and is not a background check or private investigator service.